The offer extends a pilot that saw about 1,000 Wi-Fi deployments at small and medium-sized businesses in 50 countries. The program announced Wednesday is designed to target larger companies, a Facebook spokeswoman said.Some of the world's best-known businesses are piloting the service, according to Cisco, though it didn't name many. It said the restaurant chain Bonefish Grill is testing the service at two restaurants in the U.S.The program could also help businesses target their advertising campaigns for customers checking in on mobile devices. Mobile is an important channel because more than 50 percent of consumers use mobile phones while shopping in a store, Cisco said.If people don't want to sign in using Facebook, they'll still be able to access the Wi-Fi by entering a code, Facebook said, though presumably it will be up to the business whether they provide them with it.
via WiFiNovation | Scoop.it
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