AirTight® Networks, a global provider of cloud Wi-Fi solutions, today announced its OEM agreement with Purple WiFi, a developer of guest WiFi solutions. Under the agreement, AirTight has integrated Purple WiFi's guest access and hotspot social engagement software into its cloud-managed Wi Fi platform and applications suite.The joint AirTight/Purple WiFi solution takes the state of the art far beyond mere social-identity-based check-in, by: tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns, simplifying the social marketer's life (at both store and brand levels) through a powerful but very accessible template-based interface for creation and management of customized, behavior-based marketing programs, reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), as well as… providing data feeds back into core CRM systems as desired for further omnichannel engagement.
via WiFiNovation | Scoop.it
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