According to a survey conducted earlier this year by the Airline Passenger Experience Association, 57 per cent of U.S. air travellers say they would be interested in inflight Wi-Fi, but only 32 per cent say they'd be willing to pay for the service on flights less than three hours in duration.
Actual utilization numbers - from U.S. flights that are already Wi-Fi equipped - are even less reassuring. Market research firm In-Stat found that in 2011, inflight Wi-Fi had only a 7per cent pickup rate from airline passengers, though that was an increase from 4 per cent the year before.
Robert Kokonis, an independent aviation analyst and founder of Air-Trav Inc., said many people simply aren't willing to pay extra for the service. On Delta and American Airlines, for example, passengers must pay $14 for a 24-hour unlimited Wi-Fi pass. On its two Gogoequipped routes over the U.S., Air Canada charges $10.
WiFiNovation's insight:
Currently, there are two ways airline passengers can get Internet connectivity - through a ground-to-air signal beamed upwards by special towers, or via satellite service. In the United States, inflight Internet provider Gogo is the leader in the ground-to-air sector, providing service to Delta's regional jets; all Air-Tran Airways and Virgin America flights; and select flights for Alaska Airlines, American Airlines, Frontier Airlines, United and US Airways.
via WiFiNovation | Scoop.it More READ
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