INFOGRAPHIC by Moonblink: The ROI of Great Hotel Wi-Fi

...Technology in Wi-Fi equipment has evolved to a point where they can now overcome many of the issues hotels are having with older and inferior hardware; reducing the time needed to solve constant issues related to the network. Companies like Xirrus have spent millions developing wireless equipment specifically for hotels with access points that are intelligent enough to authenticate multiple devices, and automatically manage performance, security, and analysis all at the edge – providing your guests with a seamless, trouble-free experience with the Wi-Fi network at your hotel.

These advanced access points are also designed with multiple APs in one piece of hardware, reducing the overall amount of hardware you need to deploy in your hotel. This allows your IT staff to spend less time maintaining the network; and when the time comes to upgrade your hardware to future wireless technologies such as 802.11ac – it’ll mean less time for your IT staff to make the changes.

Now consider that it only costs on average $25,000 for a wireless network capable of solving all of these issues, and ensures that your hotel is prepared for the future.....

The cost doesn’t seem so high anymore does it?

A recent Motorola case study featured The Bicester Hotel, a 52-room hotel that estimated their losses from lost bookings to equal $120,000 a year. If a high-end hotel Wi-Fi network costs just $25,000, they could recoup capital expenses in just 3 months with a ROI of 480%, which is only considering lost bookings! Imagine the return on investment if they factored in all the other ways they could be making money.

Many hotels are already imagining the future potential of a powerful and advanced wireless network to improve customer experience and hotel efficiencies.

Automatic climate and lighting control based on the guests’ preference at check-in.Check-in, check-out, and room selection automation.Mobile connectivity to various hotel departments such as housekeeping, room service, and IT so the guest can put in requests instantaneously.Ability to send live updates to guests about promotions and events related to the property.

Imagine your guest being able to experience all the aspects of your hotel right from their mobile phone. With wireless technology advancing and mobile apps booming, it isn’t so far-fetched.

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WiFiNovation's insight:

There are four ways your hotel is currently losing revenue because of poor Wi-Fi:



Lost bookings because online customer reviews show complaints about your Wi-Fi, causing potential guests to look elsewhere



Waived fees because your guests were frustrated with their Wi-Fi connection cutting in and out, and not having enough bandwidth to support their needs.



Corporate events canceled because they found out your wireless capabilities aren’t up to their standards.



And the most overlooked of all, few returning guests because their poor experience with your Wi-Fi put a damper on their overall experience with your hotel.

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