2013/08/15

Analysis: With balloons and fiber, Google experiments in Web access



From sending solar-powered balloons into the stratosphere to offering free Wi-Fi in parks, Google is quietly spending hundreds of millions of dollars on nascent Internet services that may one day challenge the telecom and cable companies.



In recent months, Google Inc has announced plans to bring free wireless Internet access to 7,000 Starbucks cafes across America, eventually displacing AT&T Inc; it has asked U.S. regulators for broader access to wireless airwaves; and it has launched 30 solar-powered balloons over the South Pacific ocean, designed to beam the Internet to remote regions.









Then there is Google Fiber, the high-speed cable TV and Internet service that was introduced in Kansas City late last year and that will be expanded soon to Austin and Provo, Utah. Fiber delivers Internet speeds at 1 gigabit per second, as much as 100 times faster than the average U.S. network.



Google is happy with customer responses in Kansas so far and may roll Google Fiber out to a few more U.S. cities, according to several people close to the project.



"Fiber is considered the golden child right now within Google because of its disruptive nature and the applause that they get from the communities using it," said a former member of Google Access, a group headed by Vice President Milo Medin, who drives the company's Internet access projects




WiFiNovation's insight:

"Users want more speed. They don't want artificial ceilings imposed on what's possible on the Web," said Kevin Lo, general manager of Google Access.Lo said Google was pleased with the customer response to Fiber in Kansas City so far, but he declined to give details such as subscriber numbers, financial goals, or expansion plans.









via WiFiNovation | Scoop.it More READ

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