In-Flight Wi-Fi Interest Not Enough for Qantas (US), Suspends Service

This claim is rather surprising, especially when looking at the numbers: Qantas reports that less than 5 percent of their consumers used the service once it switched to a paid service model.



At the beginning, the company offered in-flight Wi-Fi connectivity free for a period of six weeks, to drum up popularity and interest in the new offering.



Those traveling between Los Angeles and London were the only passengers to try out the service, between the months of March and November 2012, as the service was in its initial stages.



The response was less than expected or desired by Qantas.



As to why the service was received in this way, some believe the flight taking place overnight meant that most passengers preferred sleep to surfing the Internet. The fact that the service required payment may also have led to its stunted use.

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