Wireless specialist AirTight Networks is rolling out a new partner program called EZ Street, aimed at growing solution providers' managed services footprint and offering them new opportunities around social media and big data analytics.
The EZ Street program, according to Anita Pandey, vice president of marketing and business development at AirTight, is just the start of what will be a major channel offensive from Mountain View, Calif.-based AirTight.
"Our goal is, within the next 12-18 months, to do at least 80 percent [of our business] through the channel," said Pandey, who joined AirTight in October from Ruckus Wireless. "If we can get to 100 percent, there's nothing to stop us. It's more just the reality of getting the mind share."
AirTight's new EZ Street Program is targeted at solution providers in the wireless and networking arenas that either want to establish or grow their managed services arm. The services opportunities with AirTight are rich, according to Pandey, because AirTight's access points are part of the company's broader cloud services offering, meaning they are hosted and managed entirely from the company's public or private cloud.
What's more, Pandey noted that there are zero upfront costs for either AirTight customers or partners, as all AirTight access points are sold and purchased in an opex-based model.
Also setting AirTight apart, according to both Pandey and AirTight partners, is the fact that its access points come with AirTight's Social Wi-Fi and Wi-Fi Analytics solutions built-in. Targeted largely at vertical markets like retail, hospitality and the food industry, AirTight's Social Wi-Fi is designed to give businesses better insight into their customers' preferences and buying behaviors, allowing them, ultimately, to roll out more targeted loyalty programs and marketing campaigns.
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via WiFiNovation | Scoop.it
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