2013/05/01

Schuh (in UK) takes first steps to in-store Wi-Fi



The footwear chain has signed a deal with The Cloud, owned by BSkyB, to bring wireless connections to all of its 83 UK stores.


The service will be free, and Schuh hopes it can build on the increasing number of its customers using mobile devices to boost their retail experience – something it claimed accounted for driving 32% of its online sales...


...Research by The Cloud found 73% of shoppers use mobile devices while shopping, be it to check prices, look for offers or head to social networks to share their experiences. As such, it believes the Wi-Fi it offers retailers can make a big difference to the high street.












via WiFi News by WiFiNovation | Scoop.it More READ

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