2013/04/03

BUSINESS WORLD - Bitbuzz revenues up 28pc in 2012




Revenues at Wi-Fi provider, Bitbuzz, saw its revenues grow by 28pc in the full year 2012 to E1.94 million compared to E1.4 million in 2011, it said today.


The figures reveal a continued growth in both revenue and registered users reflecting the increasing popularity of smartphones in Ireland.


Logins by smartphone users accounted for 48pc of Bitbuzz's total Wi-Fi usage at the end of 2012, compared to 40pc at the end of 2011.


There was a 28pc increase in data downloads per month per user, with 380 MB for 2012.


According to ComReg, Bitbuzz accounted for 56pc of all public Wi-Fi traffic throughout Ireland.


This coincides with figures from Bitbuzz that reveal an increase of 530,966 registered users compared to 355,590 in 2011. The total number of registered users at the end of 2012 was 1,148,966. The number of Wi-Fi hotspots grew from 320 to 449 at the end of 2012.


In addition to this, the company introduced a new service, Bitbuzz Freedom, which provides free Wi-Fi access in outdoor locations. Initially on Grafton Street, the service has spread to parts of Henry Street, Temple Bar and the Hibernian Way in Dublin city centre and is due to launch shortly in other cities in Ireland With Bitbuzz Freedom, members of the public can now safely browse the web and check emails from their smartphones. This equates to the increase in Wi-Fi usage of smartphones on the Bitbuzz network.


Shane Deasy, Managing Director, Bitbuzz said: "We are delighted to see a continued increase in 2012 and are particularly pleased with the uptake of Bitbuzz Freedom in Dublin. This is a new direction for the company and the figures reflect its success to-date. The growth in registered users highlights the demand for Wi-Fi and the consistently increasing popularity of smartphones. Looking to 2013, we hope to forge more strategic B2B partnerships and continue to expand Bitbuzz Freedom service to other key city locations throughout Ireland."













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