Aerohive is integrating the sensor software with its HiveOS, so its access points can now act as data collectors; and using the JSON Java API to link the two cloud services, so that some of the Euclid analytic data can be viewed via Aerohive's HiveManager application.
The combination lets retailers see how many Wi-Fi devices pass the store front, how many stop at the window display and for how long, the number of shoppers who actually enter the store and how long they stay, the average stay length and other metrics. Euclid can identify repeat visitors, tell the last time they visited, and what percentage of visitors are repeats or brand new.
Euclid's offering takes advantage of the fact that Wi-Fi radios in a smartphone or tablet constantly send out probe requests for network connections. The Euclid sensor, which is just a reflashed consumer-grade Wi-Fi access point, and now the Aerohive access points, detect the probe and the MAC address associated with it. The software hashes the address, without actually collecting or storing it, to protect the user's privacy. The Wi-Fi protocol doesn't yield personal information such as an email address or phone number.
Then it's transferred to the Euclid cloud service, hosted on Amazon AWS, aggregated and analyzed. There, customers can access the full Euclid Analytics dashboard or, via HiveManager, a simplified version of it.
via WiFi News by WiFiNovation | Scoop.it More READ
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